Highest Standard of Knowledge and Trust in Insurance
THE COMMITMENT OF A CLU®
In all my professional relationships, I pledge myself to the following rule of ethical conduct: I shall, in light of all conditions surrounding those I serve, which I shall make every conscientious effort to ascertain and understand, render that service which, in the same circumstances, I would apply to myself.
The mark CLU® is the property of The American College and may be used by individuals who have successfully completed the initial and ongoing certification requirements for this designation.